News

Rebranding

Aug 13, 2019

Fitzroy Engineering has rebranded to DIALOG Fitzroy Ltd.   Over the coming weeks and months the DIALOG Fitzroy brand will be rolled out across all of our locations in Australia and New Zealand, with a redeveloped website to follow later. 

Since 2011 Fitzroy Engineering has been majority owned by DIALOG Group Berhad, who are headquartered in Kuala Lumpur and listed on the Malaysia Bursa stock exchange.  DIALOG is one of the largest integrated technical services providers to Asia’s oil & gas and petrochemical industries.  www.dialogasia.com

The DIALOG Group has provided us technical, personal and financial support over the last 8 years to allow us to invest in innovation and technological advancement to all aspects of our business.

One of the benefits of the DIALOG ownership has been our ability to leverage from their portfolio of work and exposure to multinational clients.  This scale is an advantage to us as we continue to grow and expand, and from the 1 September our company name will change to DIALOG Fitzroy Limited.

There are four main reasons for this change:

1)    Reinforcement of the financial strength DIALOG brings to our business as mentioned above;

2)    The DIALOG name is very important for our growth in Australia and brings significant value in this market;

3)    There is significant positive history accompanying the Fitzroy brand and we wanted to retain this association going forward;

4)    Demonstration of DIALOG's commitment to a long-term investment in our company.

We are certain the name DIALOG Fitzroy will become as well-known and respected in the marketplace as the current Fitzroy brand is.  Certainly you will see a continued focus on driving innovation and technological development within our existing business, and strategic diversification as we move ahead.  We will continue to invest in our company, capabilities, and our people and as always we remain absolutely committed to uncompromising levels of safety for our own team, the people we work with and our environment.

The DIALOG Fitzroy brand will be rolled out across all of our locations in Australia and New Zealand over the next few weeks and months and should be a seamless transition for our clients and suppliers.  The way we operate and how we interact is not changing, and the relationships we have with you today will continue to be strong.  Our capacity and capability to service the market remains unchanged, and will grow as DIALOG Fitzroy continues to develop.